Digital Marketing
Dublin 2024

Darragh Doyle works with the Dublin City Council Culture Company as Head of Communications, Marketing and Audience Development. Leading a team of communications coordinators and collaborating with artists, creatives, event makers and colleagues across Dublin City Council departments, his new role spans media and online platforms in a dynamic cultural organisation that runs historic and cultural buildings and initiatives in Dublin. Darragh has a long career working with diaspora, tourism, charity, not-for-profit and entertainment organisations. He is passionate about literacy, about avoiding fauxtrage, about Ireland being a welcoming place and about being a loving and thoughtful dad and friend.

Hannah Bryans is Co-Founder & Director of Part Three Digital. Award winning digital marketer and manager, Hannah co-founded Part Three Digital with her business partner Jess Orr Downey in 2020. Part Three Digital are a Belfast based digital agency that specialise in social media and search marketing with a particular interest in how these two areas can work together to garner better visibility and results for clients. The agency has received award winning industry recognition, including Small Agency of the Year at The Spider Awards and Best Newcomer at the Digital Media Awards. Google’s own data states that 40% of 18–24 year-olds prefer to search using Instagram or TikTok instead of Google. Hannah combines traditional SEO tactics with social media content creation to drive visibility for brands within social channels.

Linda Coyne is a Digital Communications Specialist with the Irish Human Rights and Equality Commission (IHREC). She works on all aspects of digital media development and production across publications, website, social media, and public awareness campaigns. She has a particular interest and knowledge in digital accessibility and ensuring that all IHREC content is developed with accessibility at its core. Prior to her current role, she spent almost ten years working in science communication roles with RCSI and the Environmental Protection Agency.

Shauna Hanna is Head of Digital Content at Texthelp. With two decades of B2B marketing experience, Shauna is passionate about digital inclusion and enabling inclusive online user experiences for everyone. Her vision is a digital world without barriers, where everyone can participate fully and independently, regardless of difference, disability or language. Shauna specialises in content strategy, content design, accessible content and inclusive marketing.

Aoife McIlraith is Managing Director of Luminosity Digital, a full service digital agency that specialising in SEO. With over two decades in marketing, she’s an award winning expert and a regular speaker at international conferences, an appointed judge for Global, European Search and Technology Awards and was recognized among “Top 20 Women in Marketing Tech” (2019). Founding Luminosity Digital, Aoife transitioned from consultancy to agency to meet the scale, diverse needs and growing demands of clients for focused digital strategies and execution. Holding postgrads in web technologies and digital marketing she is also a mentor with Enterprise Ireland, extending her commitment to cultivating digital growth in Ireland.

Orlaith McIvor looks after all things paid media at Lidl Ireland & Northern Ireland. Before moving to grocery retail 3 and half years ago Orlaith worked agency side across a range of different client portfolios from automotive to alcohol. Over these years Orlaith developed her knowledge of all things paid social and digital and how they can be used along side the wider media plan to increase a brands return on investment.

Sascha O’Toole is the Deputy Head of Communications at the Department of Children, Equality, Disability, Integration & Youth (DCEDIY). After starting out in journalism, she joined the Department of the Taoiseach in 2010 to set up and run the Government’s first social media accounts and news site. During her time with the Department of the Taoiseach she worked across social media and campaigns management, content creation and event planning. Since joining DCEDIY in 2019, she has managed digital communications, campaigns and press relations for the Department.

Gus Pelogia is a journalist turned SEO, working in digital marketing since 2012. He’s currently an SEO Product Manager at Indeed, the #1 job site in the world with over 350 million unique visitors every month. He is part of a cross-functional team with writers, UX researchers, engineers and product managers.